We purchase luxury deadstock which we call the ‘best waste in the world’ and remanufacture it into garments. We source exclusively from waste and use a process called design-led remanufacturing and reverse resources. This essentially means we buy discarded fabrics from the luxury industry, and let that fabric, lead the design. This provides on average 85% reduction in our carbon footprint.

We believe that customers should be aware of not only how their clothes were made, but also how much they cost to make. We publish the cost of every element of the garment from wages, packaging, shipping, manufacturing and materials and are also transparent about everyday business practices.