SUSTAINABLE CLOTHING, DESIGNED IN SCOTLAND
Welcome to Beira, our mission is to redefine the essence of quiet luxury, with our commitment to environmental sustainability and timeless elegance.
Based in the heart of Edinburgh, we use a circular sourcing method to repurpose deadstock fabric and materials from esteemed luxury fashion houses to create environmentally sustainable clothing that transcends trends. Our dedication to the circular economy model reduces textile waste destined for landfills and ignites a movement towards conscious consumption in the fashion industry.
Each piece, meticulously designed in Scotland and expertly manufactured by our artisans, embodies our ethos of quality craftsmanship and enduring style. Our artisans, scattered across Scotland, Italy, and Asia, infuse their high skills into every stitch. Join us in our journey to embrace environmentally sustainable fashion without compromising on luxury.
SHAPES, SIZES & MEASUREMENT GUIDANCE
We understand that finding the perfect fit is essential when it comes to purchasing clothing you want to wear for a number of years. To ensure a seamless shopping experience, we offer personal sizing and measurement guidance. If you send us your height, bust, and hip measurements we can offer personalised recommendations. Whether you're seeking the perfect tailored blouse or a flattering dress, our sizing assistance ensures that you'll find the ideal fit for your silhouette, empowering you to make sustainable fashion choices with confidence and style.
EMBRACING THE CIRCULAR ECONOMY
We purchase luxury deadstock which we call the ‘best waste in the world’ and remanufacture it into garments. We source exclusively from waste and use a process called design-led remanufacturing and reverse resources. This essentially means we buy discarded fabrics from the luxury industry, and let that fabric, lead the design. This provides on average 85% reduction in our carbon footprint.
We believe you cannot state you are sustainable unless you treat people properly throughout your supply chain. We embrace radical transparency to address fair labour within the industry and all of our artisans are paid more than a living wage. We provide full disclosure on our supply chain, and wages.
We believe that customers should be aware of not only how their clothes were made, but also how much they cost to make. We publish the cost of every element of the garment from wages, packaging, shipping, manufacturing and materials and are also transparent about everyday business practices.
“I spent time with Antoinette, Co-Founder of Beira as I wanted to know more about the challenges and joys of being an independent. She doesn’t use the word sustainability but LOVE. Love in knowing who makes their clothes, love in prioritising their impact on the planet over profit, love in using discarded materials from the luxury industry. Brand embracing responsibility from beginning to end. The clothes are such good quality that you will keep them forever in your wardrobe. Beira offers a disruptive approach (although should be normality) honest approach to luxury fashion which I hope will inspire others.”