By Dr. Antoinette Fionda-Douglas, Co-Founder of Beira and Assistant Professor at Heriot-Watt University
In recent years, sustainability has been a major focus in the corporate world, with businesses committing to reducing their environmental impact and embracing ethical practices. However, with growing economic pressures, some companies are pulling back from their ambitious Environmental, Social, and Governance (ESG) commitments, raising concerns about the future of sustainability in business.
In her latest article for The Herald Business HQ, Dr. Antoinette Fionda-Douglas explores this pressing issue, questioning whether sustainability is losing its appeal and what businesses can do to address the challenges of ESG. Drawing on recent examples from major corporations and the evolving regulatory landscape, she argues for a fundamental shift in how we view sustainability—not just as a trend, but as an opportunity for innovation and long-term success.
Read the full article here: Is Sustainability Going Out of Fashion? A Look at the Future of ESG](https://www.heraldscotland.com/news/24575573.sustainability-going-fashion-scotland/
Let’s envision a future where sustainability is embedded in every business decision, creating a thriving society that future generations can be proud of.
