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Beira

Wee Eye Gae Sweatshirt

Wee Eye Gae Sweatshirt

£110.00 GBP
£110.00 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.

Low stock: 2 left

Size

PRODUCT DESCRIPTION

Exquisitely crafted from a cotton jersey, Gae is a figure-flattering jumper enlivened with colour blocking accents. Its elegant polo neck and slim sleeves create a chic, sophisticated silhouette, complemented by its Italian construction and intricate Edinburgh-stitched eye details. Gae makes an effortless statement that speaks of daring style and effortless sophistication.

FIT

Model is a UK8/US4 she is wearing a size 12.

Model height is 5’6”/ 167cm.

This sweatshirt has a snug fit, we suggest you size up at least once or multiple sizes if you prefer a relaxed fit.

SIZE


 
Gae 8 10 12 14 16 18
Chest 94.0 98.0 102.0 106.0 110.0 114.0
Hem 72.4 76.4 80.4 84.4 88.4 92.4
Back 66.0 67.5 69.0 70.5 72.0 73.5
Shoulder 38.8 40.0 41.3 42.5 43.8 45.1
Sleeve Length 64.0 65.0 66.0 67.0 68.0 69.0
Sleeve Hem 18.8 19.4 20.0 20.6 21.2 21.8
Neck 29.6 40.6 41.4 42.4 43.4 44.4

FABRIC

Crafted from a sumptuous cotton jersey fabric with a delicate, brushed cotton interior, these sweatshirts will envelop you in a heavenly laidback comfort.

Composition: 80% Cotton and 20% Polyamide Jersey.

Washing instructions: 30 degree wash in a delicate cycle with tumble drying at a low heat. Iron on a low heat.

DURABILITY

This jersey cotton fabric is of superior quality and designed to withstand the test of time. It is gentle on washing and maintains its plushness after multiple uses, ensuring a dependable garment for any wardrobe.

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Design Features

  • DESIGN FEATURES

    Detailed eye embroidery, stitched here in Edinburgh.

  • CUDDLY COTTON

    Brushed cotton inner feels like you're getting a cuddle from a cloud every time you wear this sweatshirt according to one of our customers.

  • HOW TO WEAR

    Trim of sweatshirt can be folded up on itself or french tucked into jeans to style this piece to suit your shape.

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The Journey of Wee Eye Gae Sweatshirt

Design

Our sweatshirts collection is designed to complement our wool and padded coats. The super soft and fluffy sweatshirt fabrics are super versatile, wash wonderfully and are super cosy. Gae is named after the inspirational woman and Italian architect - Gae Aulenti. She believed in her design that ‘people made the room’. We believe that our customer makes our Gae design become alive. And that our goddesses want lasting values.

Sustainable Circular Sourcing

Setting out on her design process, Antoinette travels to Italy to source fabric remnants which will inform the design and palette of each garment. We employ detailed remanufacturing and repurposing procedures to reduce the amount of waste in landfills and maximise the useful life of fabrics. You can feel confident that your purchase is making a positive impact on the environment, and still receive the highest standard of quality and comfort.

Ethical Manufacturing

We firmly believe that sustainability necessitates fair treatment of people along the supply chain. These products are made in our Co-Founder Flavio's factory in Italy. He knows the name of every person who makes our products. Our Italian artisans receive €28 hourly, and we adamantly adhere to transparency concerning our supply chain, labour, and animal welfare, which we deem essential to the brand.

How we put people and planet first in the making of Wee Eye Gae Sweatshirt

  • Sustainable

    Expertly crafted in Italy, and responsibly sourced from luxury ‘discarded’ fabrics, our factory is entirely solar powered and our ‘waste’ shipping protocol minimises our carbon footprint. Our circular sourcing strategy reduces the carbon footprint impact of this product by 85%, compared to other sourcing techniques.

  • Ethical

    Our Italian factory staff have an illustrious history of success and extensive experience. Our artisans are paid €28 per hour. These sweatshirts are made to the highest standards and in state-of-the-art facilities —allowing consumers to feel confident about their purchases.

  • Quality

    Renowned worldwide for their remarkable craftsmanship, we sourced the finest fabrics from our Italian, luxury supplier to construct our exclusive collection of sweatshirts. We employed only the highest-grade cotton jersey fabrics to craft this amazing variety of sweatshirts, bringing you unprecedented quality.

  • Forever

    Our exquisite constructions ensure lasting durability and timeless sophistication, crafted to stand the test of time. Classic designs guarantee that these items will add to the splendor of your wardrobe for years to come. Available in limited editions: Khaki 10/10

  • Conscious

    Our raw materials are sourced from the waste of our solar-powered Italian facility, we further reduce our carbon footprint through our waste shipping protocol. Each trim and label is acquired via circular economy principles, meaning no new materials.

  • Transparent

    We sidestep mark-ups from intermediaries by selling our limited editions straight to consumers, thereby providing them with access to superior quality products at an equitable price point. Traditional retail mark up price £294 vs our honest price £110.

Carbon Footprint Comparison

  • Traditional Sourcing Strategy

    4.98 kg CO2e

    Equivalent to 12 hours of TV

  • Beira Circular Sourcing Strategy

    0.98 kg CO2e

    Equivalent to 2 hours of TV

We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. This, combined with our solar panels and waste shipping protocols, results in an 85% reduction in our carbon footprint for this product.

Pricing Comparison

  • Traditional Pricing of Wee Eye Gae Sweatshirt

    £294

  • Beira Honest Luxury Pricing of Wee Eye Gae Sweatshirt

    £110

If our Wee Eye Gae Sweatshirt was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 62.6% saving for our honest luxury.

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