Antoinette begins her design process in Italy while searching for luxurious, discarded fabrics to use. The material available will then provide the basis for design, colour, and quantity of each T-shirt. This exclusive approach produces limited-edition pieces of premium craftsmanship that will endure.
Sustainable Circular Sourcing
We prioritise people and planet in our shop, office and supply chain operations. We source from ‘discarded’ resources to craft items of premium quality with sustainability at the forefront. By shopping with us, customers can be confident that their purchases are both eco-friendly and socially responsible.
Our Italian craftsmen are compensated €28/hour and ensure our supply chains uphold ethical and eco-friendly practices. Our resources are obtained responsibly and ethically, to ensure respect for our artisans, animals, and the environment.
How we put people and planet first in the making of Cotton Sara T-Shirt
This product is a precise and artful representation of Italian craftsmanship, crafted with ‘discarded’ fabrics and trimmings. Our solar-powered facility, Sara's conscientious shipping procedures, and circular procurement strategies decrease our carbon footprint by 89% when contrasted to traditional manufacturing techniques.
Our Italian factory is renowned for the expertise of its dedicated artisans, all of whom are paid €28 hourly. Additionally, their robust infrastructure of the facility provides added reassurance to its secure supply chain and ideal working conditions.
Acclaimed worldwide for their excellence, our limited-edition T-shirt collection is produced with luxury ‘discarded’ materials from our Italian manufacturer. We have procured top-grade cotton fabrics for this remarkable selection of tees.
Our luxurious materials and timeless designs guarantee long-lasting durability, ensuring these pieces remain in your wardrobe for years. Meticulously crafted with precision, they make for a perfect wardrobe addition. Available in limited editions: Grey Marl & Yellow Stripe, Lilac & Blue Stripe, Navy & Grey, Rainbow Stripe, Navy & Mustard Stripe, Navy & Blue Stripe.
We responsibly source our raw materials from our Italian facility, powered by solar energy, and our shipping practices are optimised to reduce our carbon footprint. All trims and tags are obtained via the circular economy without any new materials.
At Beira we cut out the middleman. We do not wholesale our products and instead sell directly to our customer. Traditional retail mark-up price £180 our honest price is £60 based on direct to customer pricing.
Carbon Footprint Comparison
Traditional Sourcing Strategy
1.08 kg CO2e
Equivalent to 120 cups of tea
Beira Circular Sourcing Strategy
0.19 kg CO2e
Equivalent to 12.67 cups of tea
We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. This, combined with our solar panels and waste shipping protocols, results in an 89% reduction in our carbon footprint for this product.
Traditional Pricing of Cotton Sara T-Shirt
Beira Honest Luxury Pricing of Cotton Sara T-Shirt
If our Sara Cotton T-Shirt was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 66.7% saving for our honest luxury.
Luxury fabrics and factories
Pay our artisans more than a living wage
Embrace the circular economy
Average carbon reduction of 85%
Designed to stand the test of time
Direct to customer - No wholesale mark up
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