Giorgia truly is the perfect raincoat. This beautiful A-line trench features a back pleat, buttoned cuffs, side pockets and that all important detachable hood. It's made from a lightweight, waterproof fabric to keep you dry in any weather. The fabric is also breathable to give you maximum comfort in every situation. Made in Italy in the most sought after luxury manufacturer in the world, this raincoat is designed to remain a staple in your wardrobe forever. This is a special piece of luxury and style that you can enjoy season after season, knowing you have made a timeless and sensible investment.
Model is a UK10/US6 she is wearing Size 8. Model height is 5’6”/ 167cm. The A-line designs means the fit is based off your shoulders. The silhouette is universally flattering and is practical yet glamorous. Sizing is slightly generous, allowing for comfortable fit and perfect for layering with a chunky knit on colder days.
Cut from technical fabrics three layered fabric which is 100% waterproof. It has a hydrostatic head (or water column) rating of 5000mm. This means is able to withstand the same level of pressure as if there was 5 meters of water in a column above your head all pushing down onto your waterproof jacket! Washing instructions: 30 degree wash or handwash.
The seams are taped and sealed to keep the water out. You'll get superior protection from the toughest elements and stay dry in all seasons. This waterproof fabric is designed to keep you dry, whatever the weather brings. Unlike many waterproofs which merely have a waterproof coating or layer, this raincoat is made from an extremely technical fabric meaning it's machine washable and incredibly durable.
Antoinette wanted to introduce a raincoat range to honour the heritage of Flavio, his family, and La Rocca. Flavio’s parents started the factory as a raincoat specialist in 1954. Giorgia (named after Flavio’s daughter) was designed to showcase the history and technical capabilities of La Rocca. Giorgia is effortless, glamourous and truly functional. The back pleat was inspired by a vintaged Dior raincoat. We focus on intelligent design within our small runs, this is where rainproof technology meets design excellence.
Sustainable Circular Sourcing
The process begins inspiration from the discarded materials. Antoinette will visit Italy and spend time in one of her favourite places – Flavio’s deadstock fabric warehouse. She will be inspired by the fabrics. For Giorgia, Marianna, the assistant product development at La Rocca, worked with Antoinette to find some incredible end of rolls of waterproof fabrics. These amazing materials lead the design. Rescuing them from landfill and retaining and extending the resource value.
La Rocca holds a well-seasoned team, and is steeped in a long, distinguished history. The artisans earn €28 per hour, making each piece both a product of superior craftsmanship and an ethical investment in the future. Luxury fashion you can feel virtuous about—it’s time to take part in a more sustainable world.
How we put people and planet first in the making of Giorgia Raincoat
Manufactured in Italy at the world renowned La Rocca. Sustainably sourced from ‘discarded’ fabric from the luxury fashion industry. Enjoy a product crafted with the utmost respect for the planet. The operation of the factory is solar-powered, and our product's journey to the UK is carefully managed through a waste shipment protocol.
La Rocca hosts an expert team, long history and great tradition. We know who makes our clothes and those artisans are paid €28 per hour. This is fashion you can feel good about. Quality craftsmanship at its finest, and an ethical commitment to those who make it. Every purchase comes with the satisfaction of contributing to a more sustainable future.
La Rocca is one of the most sought after luxury manufacturers for outerwear in the world. We source waste from the best luxury discarded and trims to create our limited edition collections. Our waterproof jackets are state-of-the art and the technology required to make them means their quality is unparalleled. Due to it’s layered fabric, taped and sealed seams and ability to machine wash, this is a raincoat you can rely on.
We design new luxury and are very passionate about quality, classic, well cut designs that will stand the test of time rather than trend driven garments. Its durability and timeless quality to showcase the lasting value of the product. There were only 19/19 Giorgia Raincoats in Red ever made.
We source waste from the factory from fabric, buttons and trims. The factory is powered by solar panels and we use a waste shipment protocol to ship product to the UK.
We sell our limited editions direct to the customer which eliminates the wholesale mark-up, resulting in amazing quality at an honest luxury price.Traditional retail mark up price £588 our honest price £350 based on direct to customer pricing.
Carbon Footprint Comparison
Traditional Sourcing Strategy
12.66 kg CO2e
Equivalent to 844 cups of tea
Beira Circular Sourcing Strategy
0,92 kg CO2e
Equivalent to 61.3 cups of tea
We source exclusively from 'waste' and rescue discard fabrics which are destined for landfill. This sourcing model, alongside our solar panels and waste shipping protocols meaning we have a 80% reduction in our carbon footprint.
Traditional Pricing of Giorgia Raincoat
Beira Honest Luxury Pricing of Giorgia Raincoat
If our Giorgia Raincoat was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 40.5% saving for our honest luxury.
Luxury fabrics and factories
Pay our artisans more than a living wage
Embrace the circular economy
Average carbon reduction of 85%
Designed to stand the test of time
Direct to customer - No wholesale mark up
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