Gae Sweatshirt
Gae Sweatshirt
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PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
Crafted from cotton-rich jersey fabric, Gae is a flattering and slim-fitting sweatshirt boasting colour blocking details. It’s cosy polo neckline and snug sleeves lend a sophisticated silhouette to this piece. Incorporating the best of modern design, Gae is a luxurious, yet practical, addition to your wardrobe.
FIT
FIT
Model is a UK8/US4 she is wearing a size 10.
Model height is 5’6”/ 167cm.
This sweatshirt is tight fitting, we recommend sizing up at least one size or several sizes if you prefer a more reflex fit.
SIZE
SIZE
Gae | 8 | 10 | 12 | 14 | 16 | 18 |
Chest | 94.0 | 98.0 | 102.0 | 106.0 | 110.0 | 114.0 |
Hem | 72.4 | 76.4 | 80.4 | 84.4 | 88.4 | 92.4 |
Back | 66.0 | 67.5 | 69.0 | 70.5 | 72.0 | 73.5 |
Shoulder | 38.8 | 40.0 | 41.3 | 42.5 | 43.8 | 45.1 |
Sleeve Length | 64.0 | 65.0 | 66.0 | 67.0 | 68.0 | 69.0 |
Sleeve Hem | 18.8 | 19.4 | 20.0 | 20.6 | 21.2 | 21.8 |
Neck | 29.6 | 40.6 | 41.4 | 42.4 | 43.4 | 44.4 |
FABRIC
FABRIC
Crafted from a plush cotton jersey with a brushed cotton inside, these sweatshirts will envelop you in irresistible comfort.
Composition:
80% Cotton and 20% Polyamide Jersey.
Washing instructions: 30 degree wash in a delicate cycle with tumble drying at a low heat.
Iron on a low heat.
DURABILITY
DURABILITY
This thick, premium jersey cotton fabric washes great and will be a staple in your wardrobe forever.
Never loosing its inner fluffiness this sweatshirt is sure to last a lifetime.
Design Features
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DESIGN FEATURES
Elasticated trim and colour blocking features accentuate the slimmest parts of the female body.
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CUDDLY COTTON
Brushed cotton inner feels like you're getting a cuddle from a cloud every time you wear this sweatshirt according to one of our customers.
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HOW TO WEAR
Trim of sweatshirt can be folded up on itself or french tucked into jeans to style this piece to suit your shape.
Styling Ideas
Monique Blazer
The Journey of Gae Sweatshirt
Design
Our sweatshirts collection is designed to complement our wool and padded coats. The super soft and fluffy sweatshirt fabrics are super versatile, wash wonderfully and are super cosy. Gae is named after the inspirational woman and Italian architect - Gae Aulenti. She believed in her design that ‘people made the room’. We believe that our customer makes our Gae design become alive. And that our goddesses want lasting values.
Sustainable Circular Sourcing
Beira sourced discarded fabric from La Rocca, which had been used in the production of high-end luxury garments, to create the Gae sweatshirt. Our 'No New Materials' commitment and embracing a circular economy has enabled us to limit the volume of substandard, mass-produced fabric discarded to landfill, and produce more robust and resilient items instead.
Ethical Manufacturing
We are unwavering in our belief that sustainability requires treating people equitably throughout the supply chain. Gae is made in Flavio, our co-founders factory, in Italy. We pay the Italian artisans are paid €28 each hour. We are firmly committed to openness within our supply chain, labor and animal welfare, as they are crucial to the brand.
How we put people and planet first in the making of Gae Sweatshirt
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Sustainable
Made in Italy and thoughtfully sourced from ‘discarded’ fabrics, our facility is exclusively powered by solar energy and our transportation practices reduce our carbon footprint. Our sustainable sourcing approach lowers the carbon footprint of this product by 85%, compared to other methods.
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Ethical
Our Italian factory houses a seasoned group teaming with experience and an extensive heritage of great tradition. Their artisans are paid an hourly rate of €28, guaranteeing quality craftsmanship while upholding an ethical commitment to those who craft the product.
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Quality
Acclaimed around the world for their excellent craftsmanship, we've sourced premium fabrics from our Italian, luxury manufacturer to create our limited edition sweatshirt collection. We rescued only the highest-end, cotton jersey fabrics to create this line of outstanding sweatshirts.
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Forever
Our pioneering designs offer luxurious quality and indelible beauty, crafted to last indefinitely. Classic designs ensure that these pieces will be staples in your wardrobe. Available in limited editions: Burgundy 36/36; Navy 30/30; Yellow 24/24; Blue 30/30; Camel 6/6; Khaki 60/60
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Conscious
Our raw materials are sustainably sourced from the waste of our Italian, solar-powered facility, featuring a shipment process that reduces our environmental impact. Everything down to the trims and labels are all sourced through embracing the circular economy and not introducing any new materials.
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Transparent
Our limited editions are sold directly to customers, removing any middleman mark-ups. As a result, buyers gain access to premium products at an honest luxury price. Traditional retail mark up price £234 vs our honest price £99.
Carbon Footprint Comparison
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Traditional Sourcing Strategy
4.68 kg CO2e
Equivalent to 3.1 days of TV, 312 cups of tea
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Beira Circular Sourcing Strategy
0.68 kg CO2e
Equivalent to 0.5 days of TV, 45.33 cups of tea
We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. This, combined with our solar panels and waste shipping protocols, results in an 85% reduction in our carbon footprint for this product.
Pricing Comparison
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Traditional Pricing of Gae Sweatshirt
£234
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Beira Honest Luxury Pricing of Gae Sweatshirt
£99
If our Gae Sweatshirt was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 57.7% saving for our honest luxury.