Antoinette locates luxury discarded fabrics in our Italian factory to ignite her design process. The fabrics serve as the inspiration for the design, colours, and quantity of every T-shirt produced. Through her exclusive approach, she crafts limited-edition garments of unmatched quality and lasting nature.
Sustainable Circular Sourcing
We prioritise people and planet in our store, office, and supply chain operations. We repurpose ‘discarded’ resources to craft items of premium quality while remaining mindful of the environment. Customers can trust that, when shopping with us, their purchases are both environmentally conscious and socially responsible.
Our Italian artisans are paid €28/hour and we organise our supply chains in an ethical and sustainable way. Our materials are sourced responsibly and ethically, to ensure respect for our artisans, animals and the planet.
How we put people and planet first in the making of Cotton Dana T-Shirt
This product boasts the precise and artful Italian craftsmanship made from 'discarded' fabrics and trimmings. Our solar-powered facility, Dana’s efficient shipping procedures, and circular procurement strategies reduce our carbon footprint by 89% when compared to regular manufacturing methods.
The artisans at our Italian factory are renowned for their expertise, and their wages are €28/hour. The facility also boasts a strong infrastructure, which safeguards their supply chain and ensures excellent working conditions.
Renowned globally for their superiority, this limited-edition T-shirt collection is created from high-end ‘discarded’ materials from our Italian manufacturer. We sourced premium cotton fabrics for this extraordinary selection of tees.
Our high-quality materials and classic designs ensure enduring resilience, providing long-term use. Carefully crafted with precision, they make for an ideal addition to any wardrobe. Available in limited editions: Grey Marl & Yellow Stripe, Navy & Grey, Rainbow Stripe, Navy & Mustard Stripe, Navy & Blue Stripe, Taupe & Red Stripe
Our raw materials are sustainably sourced from ‘waste’ from our Italian facility that runs on solar energy, and our shipping methods are designed to minimise carbon emissions. We embrace the circular economy for all elements of our garments, including trims and tags, foregoing the use of new materials.
At Beira we cut out the middleman. We do not wholesale our products and instead sell directly to our customer. Traditional retail mark-up price £180 our honest price is £60 based on direct to customer pricing.
Carbon Footprint Comparison
Traditional Sourcing Strategy
1.08 kg CO2e
Equivalent to 120 cups of tea
Beira Circular Sourcing Strategy
0.19 kg CO2e
Equivalent to 12.67 cups of tea
We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. This, combined with our solar panels and waste shipping protocols, results in an 89% reduction in our carbon footprint for this product.
Traditional Pricing of Cotton Dana T-Shirt
Beira Honest Luxury Pricing of Cotton Dana T-Shirt
If our Dana Cotton T-Shirt was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 66.7% saving for our honest luxury.
Luxury fabrics and factories
Pay our artisans more than a living wage
Embrace the circular economy
Average carbon reduction of 85%
Designed to stand the test of time
Direct to customer - No wholesale mark up
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