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Alicia Wool Coat

Alicia Wool Coat

Regular price £250.00 GBP
Regular price £490.00 GBP Sale price £250.00 GBP
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Low stock: 1 left



This double-breasted wool coat exudes elegance and poise. Its structured silhouette gracefully highlights the contours of the female body, with a sharply defined waist that is tempered by the generous and luxurious collar.

Perfectly designed to withstand the chill of winter, it will be sure to keep you looking chic and cozy all season long.


Model is a UK8/US4 she is wearing a size 8.

Model height is 5’6”/ 167cm.

This coat is padded and neat fitting. We recommend sizing up, this additionally gives you the option if wish to layer underneath it.


Alicia 8 10 12 14 16 18
Chest 88.0 92.0 96.0 100.0 104.0 108.0
Waist 80.0 84.0 88.0 92.0  96.0  100.0 
Hips 110.0 112.0 114.0 116.0 118.0 120.0
Back 88.0 89.5 91.0 92.5 94.0 95.5
Shoulder 37.7 39.0 40.3 41.6 42.9 44.2
Sleeve Length 62.0 63.0 64.0 65.0 66.0 67.0
Sleeve Hem 26.4 27.0 27.6 28.2 28.8 29.4


This Gabardine Wool Coat provides the ultimate combination of style and warm.

It fabric outer is gabardine wool and is insulated in a cozy 100g of polyester wadding, you'll feel pampered and secure.


Outer: 99% Wool 1% Elastane.

Lining: 100% Polyamide.

Padding: 90% White Down Goose, 10% Goose Feather.

Washing instructions: Dry clean only.


This gabardine wool coat is truly unparalleled in quality. Its timeless and classic design will have you wearing it for years to come. The meticulous attention to detail and craftsmanship of our Italian artisans attests to the enduring quality of this garment.

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Design Features


    This gorgeous opulent collar balances the silhouette and frames your face.


    The silhouette shape of this coat has been carefully considered to flatter the fame form.


    This class double breasted design will never go out of style.

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Styling Ideas

The Journey of Alicia Wool Coat


The Alicia coat was designed to epitomise elegance and glamour. The process for Alicia began in Italy with Flavio and Antoinette exploring incredible fabrics in the deadstock warehouse. Antoinette instantly fell in love with the gabardine wool and wanted to create something to showcase this incredible fabric. Depending on the quantity left of the fabric, that will dictate the quantity and colour ways of the coat. This unique process means each coat is incredibly special and a true limited edition. Alicia named after the blind prima ballerina, Alicia Alonzo, is a timeless, well-cut designs that will stand the test of time. A true investment in your wardrobe.

Sustainable Circular Sourcing

For Alicia we pursued a cycle of procurement that consists of design-led remanufacturing and reverse resources approach exclusively utilising deadstock fabrics, with people and planet in mind at every stage. Sourced from deadstock from the luxury fashion industry, this gabardine wool and all the trims - is true luxury. As a result, we guarantee genuine limited editions and an exclusive appeal.

Ethical Manufacturing

We have a commitment to sustainability and the equitable treatment of personnel involved in production. Our luxury items are proudly made in Italy at the factory of our co-founder Flavio, who is personally familiar with his team. All personnel are paid a fair wage of €28 per hour, and we are transparent in our standards for material sourcing, labour and animal welfare.

  • Sustainable

    This product is skilfully made in Italy from premium 'discarded' materials, and the factory that produces it runs solely with solar power. In addition, our 'waste' delivery system is devised to lower our environmental impact further. When combined with our circular procurement system, this garment's carbon footprint is reduced by an astonishing 99%, when measured up to traditional production means.

  • Ethical

    The Italian artisans in our factory possess a well-known prestige for their remarkable craftsmanship and are compensated appropriately at €28 per hour. Their modern facilities guarantee excellent environments for workers and total peace of mind for buyers.

  • Quality

    The esteemed La Rocca is renowned as one of the globe's most-coveted purveyors of luxury outerwear. We rescue only the finest luxury, ‘discarded’ fabrics and trims when creating our exquisite, limited-edition coats.

  • Forever

    Our luxury fabrics and timeless designs ensure long-lasting quality, ensuring these garments remain staples in your closet for extended periods. Intentionally crafted and skillfully assembled. Invest in quality that will stay with you for years to come. Available in limited editions: Gullane Sand 8/8 and Sorrel Red Edition 13/13

  • Conscious

    Our raw components are obtained from ‘discarded’ fabrics from our Italian factory which is powered entirely by solar energy. Additionally, our ‘waste’ shipping protocol further decreases the carbon footprint of the Alicia coat. Each trim and label are also procured with a circular economy methodology, without using any new materials.

  • Transparent

    By cutting out any third-party vendors, we are proud to provide our customers with outstanding quality products at an honest price, without the extra mark-ups of wholesalers. Traditional retail mark up price £1728 vs our honest price £490.

Carbon Footprint Comparison

  • Traditional Sourcing Strategy

    110.15 kg CO2e

    Equivalent to 7343.33 cups of tea

  • Beira Circular Sourcing Strategy

    1.04 kg CO2e

    Equivalent to 69.33 cups of tea

We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. This, combined with our solar panels and waste shipping protocols, results in an 99% reduction in our carbon footprint for this product.

Pricing Comparison

  • Traditional Pricing of Alicia Wool Coat


  • Beira Honest Luxury Pricing of Alicia Wool Coat


If our Alicia Wool Coat was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 71.6% saving for our honest luxury.