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Beira

Elena Jacket

Elena Jacket

£210.00 GBP
£310.00 GBP £210.00 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.

Low stock: 4 left

Color
Size

PRODUCT DESCRIPTION

This cropped and fitted jacket is our best-seller for a reason.

It features an oversized funnel neck, a cinched waist, and bracelet-style sleeves, making it ideal for both classic-smart days and glamorous evenings; its elegant cut perfectly enhances or creates a beautiful hourglass silhouette.

Ideal for more petite frames. Take your pick from our selection of fabrics.

FIT

Model 5’9 and is wearing a size 10.

This jacket has a tailored silhouette and is cut to hug your curves. For the optimal fit, we suggest sizing up at least one size.

SIZE


 
Elena 8 10 12 14 16 18
Chest 88.0 92.0 96.0 100.0 104.0 108.0
Waist 80.0 84.0 88.0 92.0  96.0  100.0 
Hem 110.0 112.0 114.0 116.0 118.0 120.0
Back 88.0 89.5 91.0 92.5 94.0 95.5
Shoulder 37.7 39.0 40.3 41.6 42.9 44.2
Sleeve Length 62.0 63.0 64.0 65.0 66.0 67.0
Sleeve Hem 26.4 27.0 27.6 28.2 28.8 29.4

FABRIC

Our iconic Elena Jackets come in a choice of fabrics. From wool to velvet and lighter weight fabrics you’re sure to find a piece for every occasion.

Raspberry Composition; Outer: 100% Polyester. Lining: 100% Polyamide.

Navy Velvet Composition; Outer: 100% Cotton. Lining: 100% Polyester.

Washing instructions: Hand wash 30 degrees or dry clean

Grey Wool Composition; Outer: 100% Wool. Lining: 100% Polyester.

Black & Grey Velvet Composition; Outer: 50% Polyester, 50% Polyamide. Lining: 100% Polyester.

Washing instructions: Dry clean only

DURABILITY

Our garments, crafted from the finest-grade fabrics, are a manifestation of luxury; Italian artisans take pride in their exemplary tailoring, granting these jackets durability and longevity.

Delicate details adeptly conjoin quality, style, and comfort - a harmonious blend that makes this little jacket a timeless piece for any wardrobe.

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Design Features

  • BUTTONS

    Carefully positioned 3 button detail enhances or creates an hourglass figure.

  • FLATTERING SILHOUETTE

    Cut-away silhouette flatters the female form and creates a beautiful silhouette.

  • HOW TO WEAR

    Styled perfectly with a shirt to accentuate bracelet sleeve.

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The Journey of our Elena Jacket

Design

Beginning in Italy, Antoinette sources luxury ‘discarded’ fabrics that will be crafted into limited edition pieces, designed to flatter the female form. The Elena's cut is sophisticated and provides an hourglass shape for the wearer. The design promotes long-term, fashionable style and effortless wearability.

Sustainable Circular Sourcing

Our activities, ranging from our shop, office and our supply chain, are always focused on people and the planet. We utilise resources that could otherwise go to waste, creating quality garments while honouring our dedication to sustainability. Consumers can have confidence that their buys are mindful of environmental and social matters.

Ethical Manufacturing

Our Italian artisans are compensated €28 per hour, and all of our supply chains are maintained in accordance with standards of fairness for sustainability. We acquire our materials responsibly and with respect for our artisans, animal welfare, and the environment.

How we put people and planet first in the making of our Elena Jacket

  • Sustainable

    This product is the epitome of Italian craftsmanship, scrupulously designed with precision and crafted with only 'waste' fabrics and trims. All sourced from our solar-powered facility, Elena's 'waste' delivery protocol and circular procurement methods drastically reduce our carbon footprint, on average, by 85% compared to traditional production methods.

  • Ethical

    Italian artisans in our facility are renowned for their skillful craftsmanship. They are paid an hourly rate of €28 and the factory's sophisticated setup ensures the product is ethically-sourced and working conditions are superb, giving customers peace of mind.

  • Quality

    Our renowned Italian atelier is celebrated throughout the globe as a model of excellence in outerwear production. Our tailored jackets are constructed with the utmost attention to detail from the highest grade fabrics and trims sourced from the factory. Every jacket is an exquisite amalgamation of style and conscientious craftsmanship.

  • Forever

    Masterfully designed with utmost attention to detail, our luxury fabrics and timeless designs make these pieces true wardrobe staples. After investing in one of our Elenas, many of our customers come back for more colours/fabrics. Invest in excellence to add grandeur to your look for years to come. Available in limited editions: Raspberry 17/17, Grey Wool 6/6, Navy Velvet 9/9 Grey Velvet 23/23 and Black Velvet 23/23.

  • Conscious

    All of our raw elements are procured from our Italian facility in the form of 'discarded' components. No new material is required for any of the buttons, zipping, or trims; rather, our circular production model is employed. We employ 'waste' shipping methods and guarantee fair payment and treatment to all within the supply chain.

  • Transparent

    At Beira we cut out the middleman. We do not wholesale our products and instead sell directly to our customer. Traditional retail mark-up price £516 vs our honest price is £250 based on direct to customer pricing.

Carbon Footprint Comparison

  • Traditional Sourcing Strategy

    Wool: 60.45 kg CO2e

    Equivalent to 4030 cups of tea

    Raspberry: 3.07 kg CO2e

    Equivalent to 204.67 cups of tea

    Velvet: 0.12 kg CO2e

    Equivalent to 8 cups of tea

  • Beira Circular Sourcing Strategy

    Wool: 0.7 kg CO2e

    Equivalent to 46.67 cups of tea

    Raspberry: 0.54 kg CO2e

    Equivalent to 36 cups of tea

    Velvet: 0.03 kg CO2e

    Equivalent to 2 cups of tea

We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. Combined with our solar panels and waste transportation protocols, we have reduced the carbon footprint of this product on average by 85%. Reduction in carbon footprint for each specific fabric: Grey Wool Elena approx. 99%. Navy Velvet & Raspberry Elena approx. 82%

Pricing Comparison

  • Traditional Pricing of Elena Jacket

    £516

  • Beira Honest Luxury Pricing of Elena Jacket

    £250

If our Elena Jacket was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 51.6% saving for our honest luxury.

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