This is not just another fashion brand; it is a statement, a movement, a call for change. 'Honest luxury' is our priority. We see the crucial importance of sustainability, and ethically made clothing is a core principle behind all of our operations.

From technical raincoats to cosy knitwear, our collections speaks to the growing need to be responsible in our consumption. By focusing on ethical production methods and embracing a circular economy, we believe we can make a positive impact on the world. Each purchase from Beira allows you to be part of a movement that is shaping the future of fashion—a future that prioritises sustainability and ethical values.

Our Values

Beira's values are evident in everything we do and every item we produce. We focus our values on three areas: company, design, and manufacturing. When you support Beira, you're supporting these core principles:

Company Values

Kindness, honesty and sustainable and ethical business practices.

Design Values

Slow luxury, intelligent design and circular economy.

Manufacturing Values

Transparency, traceability and excellence.

Our Mission

Beira's values are evident in everything we do and every item we produce. We focus our values on three areas: company, design, and manufacturing. When you support Beira, you're supporting these core principles:

  • Create beautiful, functional and limited-edition slow fashion.

  • Excite the conscious consumer.

  • Produce in a kind and transparent manner, embracing the circular economy.

Our Vision

In order to achieve our vision, we prioritise people, consumers and planet.

We aim to be a leading Scottish responsible luxury brand that focuses on creating honest, sustainable investment products for our discerning, global-conscious customers.

A Disruptive Business Model Based on Sustainability 

Beira aims to truly enact change via our disruptive business model based on the seminal theory of the sustainable pillars model. Each piece of Beira clothing is created with the following principles in mind: 

New Luxury: We produce functional yet feminine outerwear, occasion wear, tops and accessories, all of which are designed to last a lifetime. We market and sell our limited editions directly to consumers, eliminating the wholesale markup. The result is amazing quality at an honest, luxury price that typically stays well below the average retail cost. This strategy makes our products equitable and viable in the current climate. 

Ethical Production and Transparency: We only produce clothing in an ethical manner. We pay our artisans more than a living wage and remain transparent about our process and prices. A clear representation of our process is essential to our equitable approach and fights against the fashion industry's history with its treatment of garment workers. 

A Circular Economy and Reverse Resources: We source exclusively from discarded materials using a design-led manufacturing process. Beira is committed to producing clothing that is viable in the long term by embracing the circular economy and reverse resources. We believe this system is essential for the future of the fashion industry.

Collectively this allowed up to call ourselves honest luxury.

Creating a Home for Quiet and Honest Luxury 

The culmination of Beira's values, mission and vision has led to Beira’s unique business model and created a  nurturing home for the quiet luxury movement and the conscious consumer. Quiet luxury means investing in stunning clothing that doesn't align with fast-fashion industry norms. Honest luxury means cutting out the wholesale markup, reducing environmental impact and treating each component of the supply chain with kindness and dignity. In short, honest luxury makes it known that high-end clothing doesn't have to cost the planet.

We are dedicated to: 

  • On average an 85% reduction in our carbon impact compared to traditional manufacturing
  • Paying artisans more than a living wage 
  • Using no new materials—only those saved from going to landfill
  • Being transparent about production 
  • Selling directly to consumers