Our Crowdfunder in Conjunction with

Women's Enterprise Scotland

Empowering Fashion, Empowering the Planet, Empowering People.

We are Beira, a Scottish luxury fashion brand that takes discarded fabric from the luxury fashion industry and ethically crafts limited-edition womenswear, embracing the circular economy.

In a world of throwaway fast fashion, overflowing landfills, and frighteningly progressive climate change, Beira’s purpose since the beginning has been to disrupt the status quo of the fashion industry.


Our Story

Our story began with both Flavio Forlani and myself, Dr. Antoinette Fionda-Douglas, trying to solve three problems: how to produce beautiful, timeless clothing that is ethically and sustainably sourced and that doesn’t cost the earth.

Working with Flavio, the owner of the Italian luxury manufacturer La Rocca, brought our shared passion to life. Flavio, with over 40 years of experience in the luxury industry, was deeply concerned about fabric waste’s impact on the planet. As a UN-accredited expert on sustainability and an advocate for the circular economy, I saw an opportunity to put our ideals into action. The idea of using discarded materials and crafting them into exclusive limited-edition garments resonated deeply with us, and it was from this inspiration that Flavio and I came together to establish Beira.


Our Purpose

At Beira, we embrace the circular economy, ensuring that all our raw materials are sourced in a way that minimises waste and maximises the potential for beautiful, limited-edition creations. We have adopted a radical approach to pricing transparency that allows our customers to see what makes up the cost of each crafted piece of the collection. It also shows that every artisan who crafts Beira is paid more than a living wage, which is very important to us. We believe in putting people and the planet first while using the finest fabrics and beautifully tailored designs rooted in luxury craftsmanship.


We are dedicated to:

– Being transparent about production

– Using no new materials—only those saved from going to landfill

– Supporting manufacturers and paying artisans more than a living wage

– On average an 85% reduction in our carbon impact compared to traditional manufacturing

– Directly selling to consumers to minimise cost for the customer and environmental impact



Supporting Made in Scotland

I design timeless, investment, limited-edition womenswear that is made to last and be loved for a lifetime. We are proud to have tested replicating our tried and tested Italian circular economy model in Scotland earlier this year.


Our crowdfunding project seeks to raise £25,000 to invest in our Made in Scotland collection. When you buy one of our rewards, you will directly support local businesses, jobs, and artisans within the Scottish manufacturing industry. Through this funding you will help assist one of our local Lanarkshire manufacturers in creating a new apprenticeship role and help us introduce limited-edition accessories, knitwear, trousers, and jackets to our Made in Scotland collection.


Join Our Fashion Revolution

We are not just another fashion brand; it is a statement, a movement, and a call for change. ‘Honest luxury’ is our priority. We see the crucial importance of sustainability, and ethically made clothing is a core principle behind all of our operations. So, invest in us – don’t just digest fashion. Imagine a world where we all make a difference through our clothing choices. When you support Beira, you’re not just adding a stylish piece to your wardrobe; you’re adding your voice to the call for a more sustainable and equitable fashion industry.

For more information on the rewards, we are offering please visit:

Should you have any questions or need more information, please don't hesitate to get in touch. I’d love to tell you more about our plans and how you can help!
Yours consciously, mindfully and sustainably,

Co-Founder of Beira.

Socks and Illustrations

Reward 1

Pair Limited Edition of Sustainable and Ethical Made in Scotland Socks, and Fashion Illustrations


A unique pair of small-batch Scottish socks, produced in a limited run of only 100. These extraordinary socks are crafted from discarded luxury yarns, available in two colorways and three sizes (Small UK 3-5, Medium 6-8, and Large 9-11). Upon purchase, you will receive a Beira fashion illustration and be given the opportunity to select the colorway and size of your choice. We'll be sure to keep you updated of the progress every step of the way.

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Reward 2

Limited Edition Made in Scotland Tote Bag


For this reward we are delighted to offer limited-edition Made in Scotland Tote Bags! Crafted with recycled materials and masterfully constructed in Lanarkshire, these bags feature three exclusive designs - each limited to a run of only one hundred - fashioned from the leftovers of the luxury fashion industry. As we document the creation of the tote bags, we invite you to be part of this sustainable effort. Your support of Beira and our local manufacturer, artisans, and jobs is so very appreciated! We will allow selection of the design, and keep you updated on the progress of this hand crafted bag.

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Reward 3

A Pair of VIP Tickets to the Annual Fashion Show


Experience a night of unparalleled luxury with a pair of VIP tickets to our annual fashion show at the stunning Dovecot Studios in Edinburgh on Saturday the, 9 March 2024 from 17.00- 21.00. Included in your ticket price you will enjoy a private view of The Andy Warhol: Textiles exhibition followed by an intimate salon-style fashion parade on Dovecot’s stunning viewing balcony and then a chance to try and shop the new collection. Our VIP tickets give you access to exclusive exhibits, a unique shopping experience, plus enjoy the finest fizz and special sustainable goody bags. Immerse yourself in fashion, fine art, and an evening to remember.

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Reward 4

Limited Edition Customized Beira Sustainable and Ethical Sweatshirt


Invest in a sweatshirt from our Made In Italy collection to bring a touch of effortless sophistication to your wardrobe. Crafted with incomparable attention to detail, its quality and brushed cotton interior - as one of our customers described, ‘it feels like I am getting a cuddle from a cloud’. With a variety of shapes, sizes, and colours to choose from, you can find the perfect match and create a unique look to call your own.

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Reward 5

A Day with Co-Founder and Designer Dr Antoinette Fionda-Douglas and the Opportunity to Name a Future Made In Scotland Product


Experience a day of creativity and inspiration with our Co-Founder and designer, Dr Antoinette Fionda-Douglas. Enjoy a morning presentation on the brand’s ethos at our Stockbridge flagship store and an afternoon of lunching, before ending the day in our design office, where you can learn about the new designs and name one of our Made in Scotland products after the woman who inspires you most.

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Reward 6

A Day with Co-Founder and Designer Dr Antoinette Fionda-Douglas and a Bespoke Sustainable and Ethical Made in Scotland Trench


Arrive at our head office in Stockbridge for some brunch and a presentation on the brand and a design discussion. Then off to our Scottish manufacturer, Alexander Manufacturing to meet the makers and select locally sourced sustainable fabrics and trims for your incredible quality bespoke trench. An incredible opportunity to craft a bespoke 100% waterproof raincoat which will come with a lifetime guarantee. Tailored to womenswear or menswear. You could be the first to receive an exclusive Beira menswear trench.  Enjoy a day of exquisite luxury and be embraced by the timeless beauty of our designs and immerse yourself in the heritage of the craftsmanship that goes into each piece.

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